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I’m with Mike Gatto on this one. Why waste taxpayer money hiring a marketing firm to search for a new name for the airport? For SEO? That’s their reasoning? I think it would have been easier and much more effective to spend $50,000 simply on online advertising if that was the case.

http://www.latimes.com/socal/burbank-leader/news/tn-blr-me-0409-brandingthoughts-20160408-story.html